Neuroscience can prove that practicing positive affirmations deliberately and repeatedly changes our brains’ structure and function. The practice of daily positive affirmations creates neuroplasticity (the ability of the brain to change throughout an individual's life also known as brain plasticity) in the area of the brain that processes what we are thinking about.

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In brief, we have realized that ‘neuroplasticity,' the ongoing remodeling of brain structure and function, occurs throughout life. It can be affected by life experiences, genes, biological agents, and by behavior, as well as by thought patterns. ~ David J. Hellerstein, M.D., a Professor of Clinical Psychiatry at Columbia University

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The key is repetition because it reinforces chemical pathways in the brain and strengthens neural connections.

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95% of success in every area of your life is due to mindset!

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